About Lorena


Lorena Rincón is a nutritionist, university dermatocosmiatrist, microblading phibrows artist and freelance makeup artist based in Buenos Aires, Argentina, who discovered her passion for makeup in 2008, and since then has not stopped training with renowned makeup artists around the world.

She studied professional makeup with a focus on fashion, makeup techniques for photography and ultra high definition video, as well as makeup artistry, special effects, hairstyling, and theatrical characterization.

Her time is divided between campaigns and editorials with prestigious fashion photographers, her work in the exciting world of bridal and teaching in her studio. 

Her obsession with skin makeup has led her to develop her own version of different makeup techniques to achieve skins suitable for 4K-UHD video, which she now shares with colleagues from Argentina, Chile and Uruguay in the different classes she offers with her Pieles4K® course. 

..."The continuous progress in the professional cosmetic industry, audiovisual technology and international trends make me commit myself to select high quality products that adapt to the techniques demanded by the modern world and allow me to offer an excellent makeup service"- Lorena Rincón.